Atia Irfan is a passionate initiator of social changes and collaborator. With a background in international business and a lifelong passion for culture, she founded Rajduti to redefine sustainable household products and clothing through the lens of Bangladesh’s rich heritage.

Drawing on her experience across diverse cultures, Atia brings a modern global perspective to traditional craftsmanship. Under her direction, Rajduti blends ethical production, timeless design, and social impact, creating a brand that not only preserves artisanal skills but also empowers communities of women, youth and artisans across Bangladesh.

Her vision for Rajduti extends beyond commerce, it lands far to create a platform where heritage and innovation coexist, trying to keep circular economy alive and where every creation tells a story that travels far beyond borders.
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